![]() What makes this game so immersive is not just the games you play, but the overwhelming sense of community you feel as soon as you enter. It goes without saying that Roblox is a creative catalyst for custom gaming experiences, but really, that’s just the tip of the iceberg. With over 30.6 billion hours of engaged user activity in the game throughout 2020, the real question is, why? Since its fruition, Roblox has come a long way, bragging 32.6 million daily active users in 2020, which, when compared to Fortnite’s 25 million active day users, should give us all a clear indication of just how popular this game has become. In fact, it was originally created back in 2004, it was simply overshadowed by the more popular and simpler to play, Minecraft. Where there’s a will, there’s a new way to play, and it’s born entirely from the creativity of the community.Ĭontrary to popular belief, Roblox isn’t as fresh to the scene as people think. Prefer a murder mystery mayhaps? Embark on Murder Mystery 2. Into pets? You’re not alone! The most popular game on the platform today, ‘Adopt Me!’ allows you to adopt and care for your own virtual pet. ![]() When I say there’s something for everyone, I do mean everyone. The potential of the game is as large as its creator’s imagination. The nature of choosing a game feels very akin to the Newsfeed, except instead of scrolling through content, you are able to scroll through a list of community-created games, at which point you simply need to click on the one that catches your eye to embark on your next adventure. You simply log on to their proprietary platform, choose the game that catches your eye and embark on your next adventure. What’s more, it’s entirely free to play, with the exception of an in-game currency that can be purchased to support creators.įor your average user, engaging with Roblox is a relatively effortless endeavour. Essentially, with Roblox anyone can become a videogame developer, with new and exciting games emerging every day within the lego-like world of Roblox. These games use the Roblox creation tools to enable players to create their own maps, tailor-make their own rules and customize their unique playing experience at a remarkably granular level. ![]() There are millions of games available to play on Roblox, the majority of which are created by the users themselves. In reality, it’s much more than a game, it’s an entire gaming platform, with elements of Roblox making it more akin to the likes of Steam and the Google Play Store than an actual game. ![]() Without further ado, let’s take a closer look at what makes this gaming phenomenon tick, as well as the potential opportunities it presents for brands and marketers alike.Ĭalling Roblox a video game doesn’t really do justice to the grandeur of its design. If you haven’t heard about it yet, chances are your nieces, nephews and younger siblings have, and they’re loving it! For good reason too. In 2021, that game goes by the name, Roblox, and it’s available on Xbox, PC, Mac and even mobile. Every so often a new game will appear on the horizon that takes the world by storm, with the potential to completely recombobulate the way we play and perceive video games. ![]()
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